What YOU can do to prevent ruining YOUR reputation on live media.

This Digital Revolution has brought about a new wave of broadcasting and live streaming. It wasn’t long ago that anyone who made a mistake on live media, didn’t have to worry about the reach of their blunder. Fast forward some years, that same mistake now spreads like wildfire and within minutes, your mistake on live television is seen across the country and sometimes even globally. Worst of all, any mistake you make on camera, now lives forever in the heart of the internet and your reputation is taking a long swim down the toilet. So what can you do to prevent flushing away your image?

The answer is simple yet far from easy, what you need is professional media coaching. Let’s take a look at Harry Belafonte when he was being interviewed by newscaster Layla Santiago. When Layla asked her questions and the camera was aimed at Harry, her questions fell upon deaf ears, as Layla and the whole world watching, realized Harry had fallen asleep. Not exactly a great way to portray yourself on live media. Now it may be common sense not to fall asleep on live television, but there is so much more to be considered when it comes to presenting yourself on live media streams.

Let’s face it, none of us are perfect and the world knows it, but it still doesn’t stop people from judging one another by our mistakes. This inevitability is why it is so important to take the steps necessary to hone your live media skills. The list of blunders that have happened on live media are endless. Albeit the larger mistakes tend to live longer among the pool of devices displaying every millisecond of the event. Small or large, each mistake can carry the weight of the world’s judgement.

One of the most common mistakes made by many people, who are about to do their first interview on live television, is thinking they’re naturals. Sure, you probably have plenty of experience speaking to the masses or maybe you have an assorted collection of promotional videos under your belt, but if you think that’s all you’ll need, think again! The environment of a live television interview is its own beast. The last thing you want, is to be sitting there dumbfounded with bright lights beaming on your face, cameras projecting your every moment to the millions of hi-def screens, and an interviewer asking you a barrage questions that you can’t seem to find the answers for. So don’t let your ego prevent you from taking media lessons, otherwise you may be the next blunder viewed across the world.

So ask yourself, are you doing enough to be prepared for your interview? Are you confident that you won’t make any mistakes? Whether it’s your first time or you are a frequent flyer, everyone has something to gain from media coaching. With Contacts Media, you’ll have access to professional in-person media coaching, where you will learn basic and advanced skills, such as the benefits of planning ahead, pre-screening yourself with anticipated questions, and even what attire to wear. This and much more is all necessary for your live media endeavors.

An hour of media coaching with Contacts Media can make the difference between burnishing your image and destroying it! With Contacts Media, you’ll enjoy the big difference in the way you appear on camera. Best of all, you can rest easy knowing you’re taking the extra steps necessary to stay ahead of this digital revolution and keep your reputation dry and out of the sewers! Ready to take the next step? Call Contacts Media at 908-670-9500 or email contacts@contactsmedia.com. You can also visit www.contactsmedia.com to learn more!



About the Author

Frank Cipolla is a radio and TV broadcaster, media expert and author who has been seen and heard in and around NYC and nationally for more than 30-years.  Frank began his on air career at several small radio stations and in the mid 1980’s was hired as news anchor on the Soupy Sales Radio Show on WNBC-AM in NYC. There he also anchored the news on the ‘Imus in the Morning’ and ‘Howard Stern’ shows. Later he worked as a reporter for the NBC Radio Network before moving into local TV news. After a stint at Time Warner Cable, Frank co-hosted the popular ‘Morning Edition’ on News 12 New Jersey before moving over to WWOR-TV Channel 9 in NYC where he worked as a reporter and anchor. For 6-years he also anchored the network news at the Wall Street Radio Network and was heard on 300-stations coast to coast. Frank currently freelances in radio and TV and is the author of “It Shocked Even US! And More Crazy Stories Covering Local News” now available at www.itshockedevenus.com .

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