Elevate Your Branding: How to Stand Out (And Succeed) At Your Next Convention

Do you want to boost your ROI at your next convention or trade show?

You’re not alone. Nearly half of attendees use conventions as a tool to increase sales. But nowhere near half of these people actually see the results they desire.

That’s why we created this article to show you how to be unconventional at your next convention so you can stand out, build your network, and close even more deals.

Get ready to learn how to:

  • Market yourself before, during and after conventions
  • Network like a pro and find more qualified leads for your business
  • Brand yourself so that your impression lasts long after the convention
  • Master the follow up so your new contacts don’t go cold

And much more.

Now let’s get to the good stuff.


Your Online Marketing Strategy For Conventions

We know what you’re thinking: if you’re networking face-to-face, then why do you need to be online?

Because the convention is just one of many touch points.

In fact, you can start building your relationship with prospects before the convention takes place. After all, the most dedicated convention-goers will research other brands beforehand so they can maximize their time at the show.

And after you make your connections, your new prospects will want to do what everyone does in the 21st century: Google you. Check out your website. Look you up on social media.

If you’re lacking in those departments, your street cred could go down considerably – and fast.

Don’t let this be you. Here’s how to stand out before, during and after all your conventions.


3 Simple Steps to Stand Out Before, During and After Conventions

As you now know, the best way to market yourself for a convention is to start the conversation before you get there and continue the conversation long after you leave. The best way to do this?

We’ll break it down in 3 easy steps. Hint: it’s all online.


Step 1: Brand Yourself Online

If you haven’t done this already, it’s time to get on it. To start, get a website and open your social media accounts. Your website is your virtual storefront, and your social media profiles are a powerful way to stay in contact with your target audience.

Did you know… according to Digital Information World, Facebook and YouTube are the two most popular social networks of 2019. So if you’re new to the whole social media thing, we suggest you start with those two.


Step 2: Create Great Content, Especially Videos!

In today’s digital society, having an online presence is not enough. You need to produce quality content that your audience will engage with. At Contacts Media, we have found video marketing to be extremely successful when it comes to converting your prospects into customers.

When you post videos online, you give your new audience access to YOU 24/7/365 without you needing to work all hours of the day. Plus, it gives your audience an opportunity to meet you before you even attend the trade show. And it gives them a tangible way to remember you long after the convention is over.

Can you imagine an easier way to warm up your leads and keep them warm?

To get started, publish professional videos where you offer business advice, tutorials, and even the occasional promotional offer. You can do this by posting on YouTube, creating your own vlog, or landing an interview on a major news channel.


Step 3: Share Your Content On Social Media

Once you have your content created, it’s time to start sharing it with your networks. Post blogs and videos on Facebook along with any other social media networks that fit your brand.

Congratulations! Now you know how to up your game at conventions.

Want even more expert tips for networking, branding and video marketing?


Develop Your Convention Strategy With Contacts Media

The Nation’s Most Trusted Media Coaching Company

Are you ready to brand yourself so you can make lasting connections before, during and after your next convention?

With 35+ years of on-air TV and radio experience, Contacts Media can help position you as an expert in your field so that new prospects come straight to you instead of the other way around.


Get ready to create content your audience cares about, land more interview appearances, and become an in-demand business at every convention you go to.

Don’t wait. To get started, click here or call us now at 908-670-9500.

Is your next camera appearance going to help or hurt your business?

Bad audio, lighting and framing. It’s not a movie – it’s your next YouTube, website or on camera appearance. And if you are going to do it – do it right. You may not know it, but a poorly executed video can do more harm to your business than anything else. There’s a world of viewers who are just itching to see someone look bad or make a mistake on camera, just so they can make your debacle the next internet sensation for everyone to laugh at. Others may not take what you do seriously, which could lead to bigger problems than you are equipped to deal with. Ask yourself, is your next camera appearance going to help or hurt you or your business?

There are so many things you need to think about BEFORE you appear on camera. How is the lighting? How does your hair look? What are you going to say and how are you going say it? Having the answers to questions such as these will place you ahead of the competition. Proper Preparation Prevents Poor Performance. Although this is a given, people are still jumping into that den of wolves without being prepared! Now I don’t know about you, but I personally don’t like the sound of being “eaten alive” by a bunch of hungry wolves. And by hungry wolves, I mean everyday viewers who are watching your live camera appearance. The point I’m making here is don’t be food for the wolves… be PREPARED!


So now ask yourself, how can you be prepared? Two words are your solution and saving grace from the nightmare you almost found yourself in, and those two words are – Media Coaching. You would be amazed by the dramatic difference media coaching has on how you present yourself on camera. Now you might be saying to yourself, “Nah, I’ll just wing it!”, or “I’ve done this a few times, I know what I’m doing”. Well let me stop you right there, media coaching can benefit anyone!

We’re not talking about some risky new investment idea. Media coaching is a no-risk viable option for anyone who takes their image seriously. You need to make your next on-camera appearance successful. Media Coaching is an investment. Everyone who receives media coaching always finds themselves learning something new or correcting a bad habit that they weren’t aware of. Imagine being able to walk in front of the camera with your new-found confidence and skill set! Sounds nice right?

So where can you find someone reputable and trustworthy to provide you with valuable media coaching? Contacts Media. Forty-year TV news veteran and founder of Contacts Media Frank Cipolla can make your video go from bad to super with one hour of media coaching training and video consultation. With Contacts Media coaching, you will learn everything from how you should present yourself on camera to the big dos and don’ts of live media. Contacts Media Coaching will also help you correct any bad habits and prevent you from developing future ones. So invest in yourself the right way and get media coaching before your next appearance on camera. After all, It’s your company’s image. It’s YOUR image. So don’t blow it!

What you wear can make or break your media image!

Lady with camera

Ask yourself, what’s the very first thing you notice when you see someone on television or online? Even before he or she opens their mouth? The way they are dressed of course. You see, the attire you decide to have on when you appear on TV might seem unimportant, but that couldn’t be further from the truth! This important aspect of being on camera is often overlooked but it can also have the most destructive impact on your image and the image of your company. So why does what we wear on camera have such a powerful impact on our overall image?

Research has shown that what you wear carries a lot of weight. From changing the way you perform to changing the way viewers perceive you. Let’s take former president Barack Obama for example. Have you ever noticed his attire during many of his speeches to the working class Americans? He often has his suit jacket off and his sleeves rolled up, which might not seem like much, but that is what allows him to connect so well with other class citizens. His attire shows that he was a hard working citizen just like the rest of us. It also shows that he considers himself among them and not better than them. All of that just from losing the jacket and rolling up his sleeves. Talk about impact!

So how can you apply this to your image? Well for starters, don’t step out of the shower on the day of your television or live camera interview/video and decide, last minute, what you should wear! Waiting until the last minute is like waiting until the very last day to buy that Thanksgiving turkey or family Christmas present; it can become a nightmare really fast! Remember the old saying, when you fail to plan, you plan to fail.  

Okay, so now you have the planning part down, but you still don’t know what variables need to be considered. Well the first and most important variable to consider is color. The psychology of color can be seen every day. From food advertisements to the clothes you wear on television, color becomes the primary factor in our judgment process. So when you are planning what to wear, choose colors that convey what it is you want to convey. That’s right, colors convey different meanings.

Now you have another ingredient to finding success on camera, but you’re going to want the whole recipe in order to really reap the rewards. With Contacts Media, we dive deeper into the psychology of color and everything else you need to boost your image on and off camera. An hour of media coaching with us can make the difference between burnishing your image and destroying it! So trust the media coaching professionals at Contacts Media to prepare you for your next on camera interview, Facebook Live video or even your next YouTube video. Our one, two and three hour media coaching sessions will help you look and perform your best. Ready to improve your image? Call Contacts Media at 908-670-9500 or email contacts@contactsmedia.com. You can also visit www.contactsmedia.com to learn more!

What YOU can do to prevent ruining YOUR reputation on live media.

This Digital Revolution has brought about a new wave of broadcasting and live streaming. It wasn’t long ago that anyone who made a mistake on live media, didn’t have to worry about the reach of their blunder. Fast forward some years, that same mistake now spreads like wildfire and within minutes, your mistake on live television is seen across the country and sometimes even globally. Worst of all, any mistake you make on camera, now lives forever in the heart of the internet and your reputation is taking a long swim down the toilet. So what can you do to prevent flushing away your image?

The answer is simple yet far from easy, what you need is professional media coaching. Let’s take a look at Harry Belafonte when he was being interviewed by newscaster Layla Santiago. When Layla asked her questions and the camera was aimed at Harry, her questions fell upon deaf ears, as Layla and the whole world watching, realized Harry had fallen asleep. Not exactly a great way to portray yourself on live media. Now it may be common sense not to fall asleep on live television, but there is so much more to be considered when it comes to presenting yourself on live media streams.

Let’s face it, none of us are perfect and the world knows it, but it still doesn’t stop people from judging one another by our mistakes. This inevitability is why it is so important to take the steps necessary to hone your live media skills. The list of blunders that have happened on live media are endless. Albeit the larger mistakes tend to live longer among the pool of devices displaying every millisecond of the event. Small or large, each mistake can carry the weight of the world’s judgement.

One of the most common mistakes made by many people, who are about to do their first interview on live television, is thinking they’re naturals. Sure, you probably have plenty of experience speaking to the masses or maybe you have an assorted collection of promotional videos under your belt, but if you think that’s all you’ll need, think again! The environment of a live television interview is its own beast. The last thing you want, is to be sitting there dumbfounded with bright lights beaming on your face, cameras projecting your every moment to the millions of hi-def screens, and an interviewer asking you a barrage questions that you can’t seem to find the answers for. So don’t let your ego prevent you from taking media lessons, otherwise you may be the next blunder viewed across the world.

So ask yourself, are you doing enough to be prepared for your interview? Are you confident that you won’t make any mistakes? Whether it’s your first time or you are a frequent flyer, everyone has something to gain from media coaching. With Contacts Media, you’ll have access to professional in-person media coaching, where you will learn basic and advanced skills, such as the benefits of planning ahead, pre-screening yourself with anticipated questions, and even what attire to wear. This and much more is all necessary for your live media endeavors.

An hour of media coaching with Contacts Media can make the difference between burnishing your image and destroying it! With Contacts Media, you’ll enjoy the big difference in the way you appear on camera. Best of all, you can rest easy knowing you’re taking the extra steps necessary to stay ahead of this digital revolution and keep your reputation dry and out of the sewers! Ready to take the next step? Call Contacts Media at 908-670-9500 or email contacts@contactsmedia.com. You can also visit www.contactsmedia.com to learn more!



About the Author

Frank Cipolla is a radio and TV broadcaster, media expert and author who has been seen and heard in and around NYC and nationally for more than 30-years.  Frank began his on air career at several small radio stations and in the mid 1980’s was hired as news anchor on the Soupy Sales Radio Show on WNBC-AM in NYC. There he also anchored the news on the ‘Imus in the Morning’ and ‘Howard Stern’ shows. Later he worked as a reporter for the NBC Radio Network before moving into local TV news. After a stint at Time Warner Cable, Frank co-hosted the popular ‘Morning Edition’ on News 12 New Jersey before moving over to WWOR-TV Channel 9 in NYC where he worked as a reporter and anchor. For 6-years he also anchored the network news at the Wall Street Radio Network and was heard on 300-stations coast to coast. Frank currently freelances in radio and TV and is the author of “It Shocked Even US! And More Crazy Stories Covering Local News” now available at www.itshockedevenus.com .